Customer response Analysis in Potato Value Addition: A Success story of Shikarpur Sindh-Pakistan

Author(s)

Dr.Faiz Muhammad Shaikh , Haroon Hullio , Dr.Sultan Ahmed Maitlo ,

Download Full PDF Pages: 01-03 | Views: 606 | Downloads: 251 | DOI: 10.5281/zenodo.3483329

Volume 3 - April 2019 (04)

Abstract

The study carries out in Khanpur District Shikarpur. This survey was conducted using a questionnaire, where 40 household heads and 200 customers were sampled and interviewed, the main Objectives of study was to analyse the response of the in Potato Value Addition: A Success story of Shikarpur Sindh.  A structural questionnaire was developed for the reliability and validity of data.   Farmers were given training at WADO office Khanpur for how to make Potato Powder, Potato Kheer, and Potato chips. It was revealed that Potato value added products training was given to the 50 farmers female/male at Shikarpur. 

Keywords

customer Response, Potato Value addition

References

                         i.            Crowder, L. Van. 1997. Marketing information systems for small-scale farmers; Information Development, 13:4, December, 179-183.

      ii.            Deshmukh PR, Kadam RP. and Shinde VM: 2007. Knowledge and adoption of agricultural technologies in Maradhawa. Indian Res. J. Extn Edu. 7(1): 41-43.

    iii.            Dzwonkowski W. 2015. Market potatoes. Status and prospects. Market analysis. IERiGZ?-PIB, ARR, MRiRW, 44, 1-37. ISSN 1231-2762, http://www.ierigz.waw.pl/publikacje/ analizy-rynkowe/rynek-ziemniaka (in Polish).

     iv.            FAO. 2001. Agricultural and Rural Extension Worldwide: Options for Institutional Reform in the Developing Countries. Prepared by William M. Rivera.

       v.            Gichangi, A, S.N. Maobe, D. Ka ranja, A. Getabu, 1C.N. Macharia, J.O. Ogecha, M.K. Nyang’au, E. Basweti and L. Kitonga. 2012. Assessment of Production and Marketing of Climbing Beans by Smallholder Farmers in Nyanza Region, Kenya. World Journal of Agricultural Sciences 8 (3): 293-302.

     vi.            Iyagba. A. G. and Anyanwu. S.O. 2012. Problems and prospects of cassava production in Rivers State, Nigeria: A case study of Oyigbo local government area. Agric. Biol. J. N. Am., 2012, 3(7): 296-301.

   vii.            Junge B, Deji O, Abaidoo R, Chikoye D. and Stahr K: 2009. Farmers' Adoption of Soil Conservation Technologies: A Case Study from Osun State, Nigeria. The Journal of Agricultural education and extension, 15(3):257- 274.

 viii.            Leszczyn?ski, W. 2000. Quality of low-starch potato. Food Science Technologies Quality 4, Supl., 5-27 [in Polish]. Matsane. S.H and Oyekale. A.S. 2014. Factors Affecting

     ix.            Marketing of Vegetables among Small-Scale Farmers in Mahikeng Local Municipality, North West Province, South Africa. Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy Vol 5 No 20. P: 390- 397.

Cite this Article: